TravisMathew’s Latest Collab Perfectly “Splits the G”

Look, I’ve seen some wild golf collaborations in my time.

But this TravisMathew x Guinness golf shoe? This one’s different.

Fresh off their Maker’s Mark collab success (which was pretty dang cool, I’ll admit), TravisMathew decided to team up with Guinness. And honestly? Genius move. They’re dropping this limited-edition beauty right before The Open at Royal Portrush.

The Details That Matter

Here’s what caught my attention: they took their Daily Pro Plus Golf Shoe and gave it the full Guinness treatment. We’re talking waterproof synthetic upper in that rich, deep brown that screams, “I know what I’m doing on the course.” (Even if you don’t.)

The lightweight cushioning system means your feet won’t hate you after 18 holes. Trust me—I’ve got cankles, and comfort matters more than you think.

But here’s the kicker: the outsole. They designed it to look like a freshly poured Guinness.

Why This Collab Actually Works

Many brand partnerships feel forced. Like someone in marketing said, “Hey, what if we slapped our logo on their thing?”

Not this one.

The heritage details are where they nailed it. Guinness branding on the heel? Check. Co-branded tongue? Obviously. But the insole artwork inspired by vintage coasters? That’s attention to detail that makes you go, “Okay, these guys get it.”

They even threw in a matching putter cover with the same coaster-inspired design.

Bottom Line

TravisMathew keeps proving they understand golf culture. First Maker’s Mark, now Guinness. They’re not just making golf shoes—they’re making conversation starters.

Limited edition means limited edition. Don’t sleep on this one.

The Open can’t come soon enough.

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