In golf news this week are items from Big Max, Honma, Ahead, Club Champion, Shot Scope, Blue Tees, Johnnie-O and more.
BIG MAX Completes 2025 Bag Line-Up with Luxury and Versatility
BIG MAX is set to complete its 2025 bag line-up with two models that encapsulate the versatility of its range. Whether you desire the silent sophistication of the Dri Lite Silencio Prime, or the bold innovation of the Dri Lite Hybrid Tour 2, BIG MAX has the perfect bag to suit your style, and your game.
The Dri Lite Silencio Prime is designed to keep your clubs perfectly organized and silent on the course. Featuring a 14-way Silencio top that eliminates all club rattling when riding a cart or walking with a push cart, this premium bag is crafted from SoftGuard PU material that offers a the most luxurious soft feel while maintaining a robust water and scratch resistance finish.
With 12 pockets, including an oversize pelican cooler pocket and waterproof valuables pocket there is a huge amount of storage options for even the best equipped golfer. A strap channel for secure mounting on BIG MAX push carts and a reinforced golf cart strap channel ensure complete stability when on the move and provide clear access to pockets at all times.
Despite being the most practical bag that delivers everything the most demanding golfer could want, the Dri Lite Silencio Prime accomplishes a level of sophisticated refinement that is only reached by the most luxurious brands in the world. For golfers that want strong, silent sophistication, the Dri Lite Silencio Prime has it all.
BIG MAX’s second new model, the Dri Lite Hybrid Tour 2 builds on the success of its predecessor, offering more storage, a refined design, and premium materials. With a truly hybrid design this ultra-lightweight bag is perfect for walking the course. A two point, padded shoulder strap, air channel technology and easy access pockets provide convenience and comfort, while water-resistance and the addition of SoftGuard PU material add protection from the elements.
But when you want a cart to take the strain, the bag offers a perfect ride through its dual-component floor and lowered stand that ensures the upper bag holder doesn’t interfere with connection to the cart or push cart. Detachable straps, eight spacious pockets and a leg lock mechanism complete the cart compatibility of this truly adaptable bag.
These two bags complete a superb 2025 line up for BIG MAX. With robust sophistication running through the range and a 3 year warranty when registered with the brand, BIG MAX has a bag to suit every golfer’s needs.
Dri Lite Silencio Prime MSRP: $379. Available in Taupe or Off-White.
Dri Lite Hybrid Tour 2 MSRP: $279. Available in Navy/White/Red, Black/Charcoal/Red, Black/Off-White, Olive Green/Black
For more information, please visit https://us.bigmaxgolf.com/
Honma Golf’s New BERES PP500 Series Putters Debut
Four new putter models feature high MOI for improved forgiveness and straight roll.
Carlsbad, CA — Honma Golf, the leader in beautifully crafted performance golf equipment, has released four new luxury BERES putters created by the brand’s Sakata, Japan-based master craftsmen.
These four new putter models, which will be widely available in the North American market, are available in distinctive Gold, Silver/Red, and Black/Silver finishes. Each BERES P500 series putter elevates the designs of the BERES P300 Series models with improved stability, alignment, and MOI properties.
The BERES PP500 Series putters feature a high Moment of Inertia (MOI) via two stainless steel weights that stabilize the face even on off-center hits for extreme forgiveness. Each putter face is CNC double milled and deep-milled for optimal roll, sound and feel. The mallet putter designs in this line each feature an aluminum soleplate that helps optimize weight distribution.
“Putting is one of the most personalized and nuanced skills in golf, so it’s important for a putter to inspire instant confidence every time a golfer sets up to make their own unique stroke. With each putter model in the Honma BERES PP500 Series, our master craftsmen in Sakata, Japan have created designs that deliver instant feedback for proper alignment and a weight and feel that makes the golfer feel like the putter is a natural extension of their arms and hands. With a blade, mallet, horn and hammerhead model to choose from, there is a PP500 Series putter that will make any golfer feel like they’ve chosen the putter that’s ideal for their stroke,” said Senior Product Marketing Manager Takahiro Suzuki.
BERES PP501
The BERES PP501 is a traditional blade putter with modern styling for players with a straight or arcing stroke. This model is also available with an upgraded ARMRQ grade shaft that enhances stability and helps golfers maintain a stable putting path.
BERES PP502
The BERES PP502 is a mallet with pronounced visual alignment features to promote confidence at address, as well as a stable stroke. The larger head size and balanced weighting increase forgiveness.
BERES PP503
The BERES PP503 is a horn-shaped, premium bent-neck mallet designed to inspire confident, straight putting strokes. This head design helps achieve more stable putting via a high-MOI head which houses two 10-gram stainless steel weights. Balanced weight distribution helps ensure stable strokes and straighter rolls, even on mishits.
BERES PP505
The unique K-shape hammerhead mallet (a refined design that creates greater MOI than the previous T-shaped head) encourages a linear address and stroke. This head design’s Low-CG shape makes it easy to create straighter, tighter putting strokes for a truer roll and repeatable path. Golfers who appreciate the ease of rolling a High-MOI putter will feel confident using this modern head design.
Honma offers the upgraded and expertly crafted ARMRQ shaft as a custom upgrade option for enhanced stability and a more consistent putter path. The BERES putters suggested retail pricing: Gold models $875, and Silver/Red, Black/Silver models $550. Visit us.honmagolf.com for more information.
Ahead Unveils Innovative, Sustainable Spring/Summer 2026 Collections for Men and Women
NEW BEDFORD, Mass. (July 10, 2025) – Innovation continues to define Ahead’s approach to apparel with its new Spring & Summer 2026 men’s and women’s collections. These lines blend sport, performance, and lifestyle elements to deliver versatile pieces that perform seamlessly on and off the course—suited to a wide range of individual lifestyles. Leading the way are cutting-edge fabrics, vibrant new colorways, and bold, modern prints.
Ahead’s commitment to sustainability is evident throughout the line, with more than 85% of the new styles made from recycled materials—including recyclable threads in core colors. This represents a significant milestone in Ahead’s ongoing journey toward a more environmentally responsible future.
Ladies Spring-Summer Collection
Whether timeless black and white or fresh and feminine, Ahead’s newest women’s collections have exactly what customers are looking for.
The Modern Luxe Collection celebrates versatility and athletic flair with sleek lines, bold color blocking, and geometric motifs. New offerings include:
- Domino Polo – A sophisticated fusion of sporty color blocking and feminine tailoring, ideal when paired with the Rolly Skort.
- Patch Polo – Understated with just the right pop of color on the placket and sleeves, a natural match for the Coco Printed Skort.
The Versailles Collection exudes garden-inspired charm, rooted in seasonal elegance. Graceful silhouettes and timeless textures, featuring seersucker fabric and botanical prints, are the cornerstones of this collection. New offerings include:
- Margo Dress – A flattering and elegant staple in classic seersucker, ideal for spring and summer occasions.
- Zelie Sleeveless Polo – Detailed with a romantic garden print and ribbed accents, pairing beautifully with the Supreme Skort.
- Alma Polo – Soft ribbed fabric and subtle color detailing, designed to complement the chic Marta Skort.
New essentials and layers are available for all-season comfort with go-to layers—like cozy crew neck pullovers in the fan-favorite JärnLuxe™ fabric, which is soft, stylish, and made to move.
Popular hoodies are back—now featuring the all-new Jade Pullover, an ultra-lightweight style with sporty stripe detailing and a super-soft, easy-to-wear feel.
Rounding out the lineup are the Merlin and Maverick quilted pieces, showcasing a refined, feminine wave pattern. These fresh silhouettes bring a mix of warmth and style, perfect for layering with favorite casual looks.
Men’s Spring-Summer Collections for 2026
The three new men’s collections have a distinctive sense of place — tropical vibes, Florida-inspired hues, and desert elegance.
In the Maya Bay Collection, tropical vibes meet modern geometry. Motifs of lush foliage are juxtaposed with geometric patterns in this vibrant, playful, performance-ready line. New offerings include:
- Azure Polo – Mini golf ball inspired print, sporty and sleek
- Coral Polo – A bold statement with bright colors and striking design
- Colt Quarter Zip – Luxurious performance pique for elevated layering
Laid-back and full of Florida vibes, the Pensacola Collection takes its cue from the sun, sea, and tropical blooms. With bold prints and breezy colors, it’s all about bringing effortless cool to everyday style. New offerings include:
- Belleview Polo – A lively mix of bold color and playful pattern
- Brent Polo – Subtle tonal waves allow for easy versatility
- Myrtle Polo – A fun and unexpected lures-themed novelty print
Desert elegance meets sophisticated style in the Mirage Collection, which features desert foliage and rich, refined tones inspired by nature. New offerings include:
- Sutton Polo – Classic geometric pattern reimagined in elegant hues
- Crosby Polo – Watercolor gradient stripes
- Stuart Polo – Now available in deep artichoke green
Two fresh men’s pullovers are joining the essentials lineup this season—easy to wear, big on comfort, and made to stand out.
The Lucas keeps things classic with clean stripes, a bold pop-color zipper, overlock stitching, and a cool placket detail that gives it just the right edge.
The Oliver is all about feeling good—made from ultra-soft, textured fabric with a relaxed quarter-zip design that’s perfect for throwing on and heading out. It’s simple, sharp, and seriously comfortable.
Ahead will showcase its 2026 Spring-Summer headwear and apparel at the 2025 PGA Buying Summit, July 28-30, booth 313, Omni PGA Frisco Resort & Spa in Frisco, Texas.
For more details, visit aheadweb.com.
Club Champion Celebrates Iron Fitting Month Presented by Titleist
$50 Iron Fittings with custom club purchase throughout August
Willowbrook, IL – Club Champion, the globe’s top custom golf club fitter, is celebrating Iron Fitting Month this August, presented by Titleist. For a limited time, golfers can book a full iron fitting for only $50 when they make a custom club purchase at Club Champion.
Whether you’re a beginner looking for more consistency or a seasoned player chasing precision, your irons are a major key to better scores. With Tour-level technology, and the A.I. Fitter Co-Pilot, Club Champion fitters help golfers find the perfect iron setup for their game.
“Your irons are in play for the majority of your round – if they’re not fit correctly, your whole game suffers,” said Nick Sherburne, founder of Club Champion. “Iron Fitting Month is the perfect opportunity to get it right, and we’re thrilled to partner with Titleist to make it even more accessible.”
Fittings at Club Champion go far beyond the basics. Every session is one-on-one with a professionally trained fitter who uses advanced technology like TrackMan to analyze every aspect of your swing. From shaft flex and launch angle to spin rate and dispersion, every detail is measured to ensure that the recommended clubs are the best match for your individual swing and playing style.
This special pricing is available through August 31, 2025, at all Club Champion locations nationwide. Book your fitting today at clubchampion.com and elevate your game with the right irons!
Shot Scope Introduces PRO L5 Rangefinder
Precision meets crystal clear OLED clarity.
Edinburgh, Scotland, UK – Shot Scope, an industry leader in golf GPS, rangefinder, and shot tracking technology, announces the PRO L5 laser rangefinder designed for ultimate clarity. The first in the brand’s line-up to feature an ultra-clear OLED display, the PRO L5 delivers sharp visuals and enhanced readability in all lighting conditions.
Designed for performance and visibility, the PRO L5 makes target acquisition faster and more accurate than ever before. The Organic Light-Emitting Diode (OLED) display ensures that distances are easy to read, whether in bright sunlight or low-light environments.
“The PRO L5 is our clearest rangefinder to date, thanks to its groundbreaking ultra-clear OLED display,” said David Hunter, CEO of Shot Scope. “This enhanced clarity, combined with detailed on-course hole maps, has been incredibly well received by our retailers worldwide. They recognize the value it brings to golfers seeking precision, confidence, and a complete course management solution.”
As with all Shot Scope’s laser rangefinders, the PRO L5 unlocks aerial GPS maps via the free Shot Scope mobile app. Golfers can view overhead maps and tap any point on the course to view distances to hazards, lay-up zones, and front, middle, and back yardages to the green.
The rangefinder is packed with technology, including Gen 2 Rapid-fire detection and Target-lock vibration for fast and precise yardages. PRO L5 delivers instant readings over a range of 1300 yards. The Adaptive slope technology calculates adjusted distances based on elevation changes – ideal for practice rounds. For competitive play, slope mode can be switched off instantly to comply with tournament rules.
Built for convenience, the PRO L5 features an ultra-strong built-in magnet, allowing it to securely attach to a golf cart for easy access. A premium carry case also makes it simple to store and attach to your golf bag when walking the course. Available in two sleek colorways, modern white and classic black. The PRO L5 not only performs on the course but stands out, a perfect blend of function and fashion for today’s golfer.
The Shot Scope PRO L5 is available now, MSRP $229.99, and can be purchased directly at shotscope.com or through major golf retailers. See the course more clearly, play with greater precision, and unlock your best golf yet.
About Shot Scope
Shot Scope Technologies, founded in 2014 and headquartered in Edinburgh, Scotland, offers a range of industry-leading products that improve how golfers access distances on the golf course, through GPS wearables and laser rangefinders. Their innovative shot tracking devices record over 100 statistics, enabling every golfer to analyze their round, know their game, and help shoot lower scores. Shot Scope products have collected over 400 million shots and been used by hundreds of thousands of golfers worldwide, who enjoy lifetime free updates and no subscription fees – helping them to save an average of 4.1 strokes. The team consists of technology experts, golfers, and a former Walker Cup player who are passionate about driving game improvement and enjoyment through the most expansive and accessible lineup of golf products on the market. Visit shotscope.com.
Honma Unveils BERES 09 Black Woods, Hybrids, and Irons
Elegant design pairs with top-tier performance in this limited-edition collection
by Japan’s most renowned golf artisans
Carlsbad, CA — Is there anything more elegantly beautiful than the color black? Honma’s acclaimed BERES Black Series is back in 2025 with expertly crafted BERES 09 Black woods, hybrids, irons and limited-edition golf bags to bring sophistication, power, and touch of mystique to your set.
The new premium lightweight BERES 09 Black, Honma Golf, the leader in beautifully crafted performance golf equipment, carries forward six decades of Japanese tradition, innovation, meticulous craftsmanship, and unmatched artistry. Best known for their ultra-lightweight design, BERES 09 Black delivers easy speed and distance for smooth-tempo players.
The clubhead technology built into the BERES 09 Black line is meticulously matched with Premium Vizard Shafts that are hand-crafted in Sakata, Japan for responsive feel, increased distance, and confidence-inspiring ball flight.
“The BERES 09 Black family of clubs is visually striking with its sleek black and gold finish luxury appeal and timeless styling but it’s the BERES performance, consistency and pleasing ball flight that has made BERES 09 Black one of the most sought after releases we have delivered in recent years,” said Senior Product Marketing Manager Takahiro Suzuki. “For golfers who value premium materials, unparalleled craftsmanship, and ease of play with forgiving, high-ball-speed performance, BERES 09 Black woods, fairway woods, hybrids, and iron are among the most eye-opening equipment releases on the market.”
BERES 09 Black Driver
Honma’s Distance Technology features a new CG design and clubhead construction, which retains the signature BERES feel plus optimization for maximum yardage. High-strength lightweight carbon material on the toe side of the sole empowers the typical golfer with a draw bias, providing a significant advantage. The surplus weight resulting from the incorporation of carbon is expertly positioned on the heel side for superior performance.
The newly developed face incorporates an intricate variable thickness design, precisely engineered to optimize repulsion power. This quad-bridge structure provides exceptional support, elevating the power output and significantly enhancing rebound capabilities.
A strategically positioned stainless weight (10g) at the rear of the clubhead vs. the sole effectively converts impact energy into a repulsive force, enhancing initial velocity for an amplified impact. Additionally, the back weight promotes a draw bias.
BERES 09 Black Fairway Woods and Hybrids
Honma’s engineers constructed a tungsten nickel weight positioned near the back heel, enhancing impact efficiency and achieving a CG angle of +5.0 degrees. A new unique face and crown design featuring uneven thicknesses improves rebound performance by thinning the face and crown. Furthermore, the sweet spot area has been expanded. These new BERES 09 Black features create an extraordinary synergy, delivering unparalleled ball speed and launching the ball high with a controlled draw.
The CG has been designed specifically for both fairway woods for optimal performance. The internal weight of the 3W has a CG design that emphasizes long distance, and the 5W has a CG design that emphasizes workability for desired performance. In the hybrid, each loft is precision-engineered to deliver ideal spin and green-stopping performance.
BERES 09 Black Irons
The face design of the BERES 09 Black irons features a combination of uneven semicircles and a L cup face that delivers remarkable distance performance and forgiveness while effectively dampening impact shock for a soft feel and satisfying sound. The revolutionary groove pattern structure delivers exceptional rebound performance, improving off-center hits in both vertical and horizontal directions.
An innovative wide L-Cup face expands the face’s surface and enhances the repulsion area, ultimately boosting flight distance performance and minimizing dispersion even on off-center hits. An integrated vibration-absorbing resin mid-layer is crafted with an inner cavity filled with vibration-absorbing resin, to quell vibrations upon impact for a pleasant hitting sensation and sound.
PRICING: Drivers start at $900, Fairways/Hybrids at $600, and Irons start at $3,150 for a set of 5-11, AW, PW.
About Honma Golf
Honma is a prestigious and iconic golf brand. Founded in 1959, the Company utilizes the latest innovative technologies and traditional Japanese craftsmanship to provide golfers across the globe with premium, high-tech, and top-performing golf clubs with state-of-the-art heads and proprietary shafts built by master artisans to perform together holistically. Renowned for creating the world’s highest quality and most beautiful clubs, Honma offers equipment (including balls, apparel, and accessories) to fit all golfers, with the families aligned to suit the preferences and abilities of various segments of golfers. They include the world-renowned luxury BERES series and Tour-validated lines, including the T//World line.
The premium club manufacturer and lifestyle brand was founded inside a small Yokohama workshop six decades ago and now holistically designs and builds all products in Sakata, Japan. Honma operates as the only company that handles every step from design to final production in-house to create the highest-quality golf products on the market today. Honma’s products are sold in approximately 50 countries worldwide. To learn more, visit https://us.honmagolf.com.
BLUE TEES GOLF LAUNCHES TIPS: MINIMALIST TRAVEL GEAR BUILT FOR LIFE ON THE MOVE
Southern California-inspired brand debuts with a modular collection designed for golfers, travelers, and everyday carry.
Blue Tees Golf, the fast-growing golf tech company known for disrupting the industry with premium performance at an accessible price, has officially launched TIPS—a new standalone brand focused on minimalist travel gear for life on the move.
Short for Travel-Inspired By the Pursuit of Simplicity, TIPS blends high-quality materials, streamlined functionality, and Southern California aesthetic into a lineup of elevated carry essentials. The brand debuts with the Transit Collection—a five-product capsule built for golfers, creators, and everyday travelers who expect more from their gear.
“TIPS is born from the same mindset that launched Blue Tees: premium design without compromise,” said Drew Koehler, Co-Founder and Chief Commercial Officer. “We saw a need for smarter, better-built bags and accessories that look good, travel well, and hold up—whether you’re heading to the course, the gym, or the terminal.
THE TRANSIT COLLECTION
Launching with five core products—including a Medium Backpack, Commuter Sling, Shoe Pod, Valuables Pouch, and Travel Kit—the TIPS Transit Collection is crafted for modularity, durability, and style. Each piece features premium materials, weather resistance, and smart internal organization designed to simplify the carry experience. The line also includes select pieces built specifically for golfers, such as ventilated compartments for shoes, tees, and accessories.
TIPS PRODUCT HIGHLIGHTS
● Minimalist Aesthetic: Clean lines, matte finishes, and premium tonal hardware
● Function-First Design: Dedicated compartments for tech, gear, and daily carry
● Built for Versatility: From course to carry-on, TIPS is engineered for modern movement
● Modular Ecosystem: Each piece is designed to pair seamlessly with others in the line
A NATURAL EVOLUTION FOR BLUE TEES
While Blue Tees has made its mark in rangefinders, GPS speakers, and smart golf tech, the addition of TIPS marks a strategic expansion into the lifestyle and soft goods category. The new brand will live under the Blue Tees portfolio while maintaining its own voice, aesthetic, and dedicated e-commerce experience.
“Golfers don’t live in a silo—they work, travel, create, and compete. TIPS is built for that full lifestyle,” added Christian Nicolini, CMO. “It’s not just golf gear. It’s gear for how golfers live today.”
AVAILABILITY
The TIPS Transit Collection is available starting today on both Amazon and tipsgear.com, with prices ranging from $39 to $169. Wholesale and co-branded custom options are also available for retail and event partners.
ABOUT TIPS
TIPS is minimalist travel gear built for life on the move. Designed in Southern California, the brand blends form and function into a refined ecosystem of bags and accessories for modern golfers, creators, and everyday explorers.
ABOUT BLUE TEES GOLF
Blue Tees Golf is redefining golf technology with a mission to deliver premium, innovative, and accessible products for players of all skill levels. From best-selling rangefinders and award-winning GPS speakers to smart wearables and a connected app experience, Blue Tees empowers golfers to play smarter, have more fun, and Play Different.
Johnnie-O Becomes Official NFL Licensee
RALEIGH, N.C. (July 30, 2025)—Johnnie-O, the premium lifestyle brand known for blending East Coast classics with West Coast casual and a dose of Midwest grit, has been named an official licensee of the National Football League (NFL).
The agreement will see Johnnie-O produce a curated collection of officially licensed products for all 32 NFL teams. The NFL line will feature 29 different styles, available for both men and women, ranging from polos and quarter-zips to elevated lifestyle apparel. Designed with the brand’s signature blend of laid-back sophistication and functional performance, the collection offers a fresh, premium take on fan gear.
“To be part of something as iconic and unifying as the NFL is a milestone for our brand and a true pinch-me moment,” said John O’Donnell, founder of Johnnie-O. “I grew up a die-hard Chicago Bears fan, so this collaboration hits close to home. We’re proud to join the NFL family and look forward to being part of fans’ game day traditions—and bringing a touch of Johnnie-O style to NFL fans everywhere.”
This milestone announcement arrives as Johnnie-O celebrates its 20th anniversary—two decades after the debut of the Original 4-Button Polo. What started with that signature staple and a vision for timeless style has evolved into a nationally recognized lifestyle brand. Today, Johnnie-O’s blend of quality, versatility, and personality is worn coast-to-coast by athletes, celebrities, and anyone who appreciates apparel that brings its “A” game.
“Our licensed sports apparel continues to be a tremendous driver of success for Johnnie-O because fans never stop rooting for their teams,” said Heath Hooper, VP of Licensed. “With the NFL now part of the licensed portfolio, Johnnie-O stands as the definitive year-round destination for premium licensed apparel.”
Each Johnnie-O piece serves up a signature dose of “Topspin”—thoughtful design details that put a clever spin on the classics. Whether it’s the patented Tweener Button®, ingeniously tucked between the second and third buttons for just-right coverage, or premium fabrics built for movement and comfort, these signature touches turn everyday staples into instant favorites. It’s this knack for blending function with surprise that has created a loyal following and made Johnnie-O stand out as the more interesting route in premium apparel.
The licensing expansion into the NFL highlights the brand’s growing business, which includes licensed collections with MLB, NHL, major golf events such as the upcoming 2025 Ryder Cup, more than 200 colleges and universities, and other sports leagues and events.
The Johnnie-O NFL collection will debut ahead of the 2025 season and will be available on Johnnie-o.com, NFL teams shops & online stores, NFLShop.com, select Dick’s House of Sport stores, Rally House, and other major retailers nationwide.
About Johnnie-O:
Founded in 2005 by John O’Donnell in Santa Monica, CA, Johnnie-O is a premium lifestyle brand differentiated by its loyal and passionate consumer following, high-quality products with clever details and omnichannel leadership. Johnnie-O currently offers a range of premium apparel, footwear and accessories for men, women and boys. The collection includes polos and button-downs featuring the patented “Tweener Button,” bottoms, swim, outerwear and a line of performance gear for the active lifestyle. Johnnie-O is available online at www.Johnnie-O.com, as well as at specialty retailers and golf and racquet clubs across the United States. For more information, visit Johnnie-O.com or follow @johnnieobrand.
IdeasLab launches XView AI Free and Plus
New Versions of XView AI Bring Proprietary Markerless Motion Tracking, AI-Powered Swing Analysis to a Wider Audience Without Sacrificing Analytics, Speed or Actionable Visuals
NEW YORK, NY — August 13, 2025 — IdeasLab, an innovator in artificial intelligence that builds disruptive applications around sports, fitness and human motion, today announced the launch of XView AI Free and XView AI Plus. XView AI Free is a free-to-download version and Plus is a more affordable version of its award-winning XView AI Pro platform which launched spring 2025. Designed for golfers of all ages and skill levels, XView AI Free and Plus now, for the first time, make elite-level swing analysis accessible to anyone with a mobile device, thanks to IdeasLab’s proprietary markerless motion tracking and AI technology.
While XView AI Pro is tailored for elite coaches and professionals like World Long Drive Champion Martin Borgmeier who seeks comprehensive performance feedback, XView AI Free and Plus are built for recreational and beginner golfers. They offer quick, actionable insights to improve the game without interpreting extensive data or getting into a level of detail preferred by more elite players or industry professionals.
“There is nothing like XView AI Free and XView AI Plus in golf right now. Whether you’re just starting out or grinding to get to the next level, these tools give you pro-level insight without the cost or complexity. XView AI is fast, incredibly easy to use, and powered by cutting-edge AI that delivers real results,” said Martin Borgmeier, World Long Drive Champion.
When Borgmeier attended the BMW International Open in Munich this summer, IdeasLab’s XView AI’s automated annotations and before-and-after comparisons, to real-time skeletal overlays and instant 3D analysis, was used during the broadcast coverage, validating its efficacy in delivering instant, objective analysis.
“You can literally start improving your swing in minutes. It tears down the traditional barriers to game improvement. I believe it’s the future of golf, and it’s available to everyone now,” added Borgmeier.
Key XView AI Product & Pricing DIfferentiators
- XView AI Free (download for free here): Free version for entry-level access to technology, features and easy-to-digest insights and analysis. Maximum of five videos stored in the user’s app library
- XView AI Plus ($4.99/month, $49.99/year): Unlimited golf swing videos that each user could download onto the app and keep in the app library. Redesigned UI and faster onboarding, purpose-built for ease of use without sacrificing key functionality
- XView AI Pro (now $29.99/month, $299.99/year): Studio-grade, extensive data for interpretation
“XView AI Free and Plus were created to bring the power of our technology to an even broader community of golfers. Whether you’re just starting out or simply want to fine-tune your swing on the go with actionable visuals and objective insights, these apps put personalized, real-time studio-grade analysis and golf instruction in the palm of your hand – no sensors, no extra gear, no coaching studio required,” said Winston Yang, founder and CEO of IdeasLab.
About XView AI
XView AI Pro, which launched in May 2025, is praised by top pros like World Long Drive Champion Martin Borgmeier, esteemed coaches like Pete Buchanan and rising stars like 13-year-old Alexa Phung. It offers professional-grade 3D motion tracking, real-time feedback, and multi-angle AI overlays, replacing expensive studio systems with a powerful pocket-sized solution.
About IdeasLab
IdeasLab, founded in New York, NY in 2017 by Winston Yang, develops innovative AI models and disruptive applications that empower athletes to improve their performance, spanning training and coaching, physical and occupational therapy, and robotics. In May 2025, on the heels of a first seed round of funding in February 2025, IdeasLab introduced XView AI Pro, the first and only app that tracks movement of body, golf shaft and golf club to provide a comprehensive and visual analysis instantly.
IdeasLab also collaborates with PGA Golf Management Programs nationwide. In July 2025, the University of Nebraska, University of Central Oklahoma and UNLV became the first PGA-accredited institutions to formally integrate IdeasLab’s technology into its curriculum, a first of its kind partnership that reflects a growing trend of AI integration into sports education and performance. It underscores IdeasLab’s commitment to bridging innovation with real-world application in sports.
As the only app of its kind to not require the cloud and internet connection to run, XView AI Pro, Free and Plus are all available in the iPhone App store. For more information, please visit https://www.ideaslab.com and follow on social media @xview_golf.
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