Golf News June 29, 2025

In golf news this week are items from TRUE linkswear, Superstroke, Golf As Life, Ecco, Reflo and Flightscope.

TRUE linkswear’s Vacay Collection Debuts with Lightweight Shoe, Recovery Slide and Hoodie Offerings

TACOMA, WASHINGTON – TRUE linkswear (TRUE), creator of ultra-comfortable modern golf footwear designed for walking on and off the course, announces the introduction of the Vacay Series Collection, created for quiet mornings, post-round activities, and spontaneous getaways. Each module –Vacay Breeze, Vacay Slide, and Vacay Hoodie – is exceptionally lightweight, breezy, and fashioned for a leisurely lifestyle.

The Vacay Collection from TRUE continues to pursue its ethos of “Enjoy The Walk,” but off the golf course. The three-piece collection (with additional pieces to be added at a later date) is highlighted by the extremely lightweight Vacay Breeze, weighing under 8 ounces. In comparison, a Snickers bar, apple, ½ a loaf of bread, and half the mass of a soccer ball all weigh around 8 ounces. Vacay Breeze is the lightest shoe that the TRUE team has created.

“Our TRUE linkswear apparel and footwear has always been designed for all-day comfort, performance, versatility, and style that takes you seamlessly from the golf course to anywhere your vibrant, active lifestyle takes you. With our new lightweight Vacay line, you can enjoy the same athletic, fashionable design in comfy, feather-light gear that’s built for warmer weather and all-day summer fun. If your current summer ensemble isn’t giving the carefree exhilaration that feels like you’re on vacation every time you put it on, it’s time to check out the TRUE Vacay collection,” said Co-Founder and CEO Jason Moore.

TRUE Vacay Breeze

Riding on the popular FS outsole, the Vacay Breeze takes pre- and post-round comfort to new heights. The perfect shoe for off the golf course, the design provides consumers a shoe that is light, comfortable, and breathable. TRUE has been pioneering lightweight, versatile golf shoes since 2017, yet sometimes a different aesthetic is desired. The Vacay Breeze delivers an ultra-lightweight (less than 8 oz.) breathable, antimicrobial shoe for everyday life.

The minimalist design offers a natural footbed for an ultra-comfortable ride, perfect for relaxation after a hard day on the links. The antimicrobial microsuede upper is designed to wear with or without socks, is easy to clean, and provides the perfect canvas for the next club or corporate event. Custom laser embellishments can be easily applied. Vacationing, lounging at home, or switching up shoes pre- and post-round, the Vacay Breeze is as comfortable as it gets.

TRUE Vacay Slide

The Vacay Slide is the ultimate comfort recovery ride. The wide, ergonomically shaped, supportive footbed features a thick Wanderlux® Superfoam cushion underfoot and a relaxed, mesh-backed alternative nubuck suede strap on top – making these the perfect companion for pre- or post-round recovery and all-day relaxation. The Vacay Slide delivers comfort in spades and will quickly become a summer favorite.

TRUE Vacay Hoodie

The lightweight Vacay Hoodie is perfect for a summer lifestyle, hitting the golf course or enjoying an evening with friends. The minimalist design and new ECOLUX Jersey fabric is flexible, perfect for the next adventure. The TRUE team designed the hoodie to be breathable, ultra-soft, and moisture-wicking, offering a natural feel and comfort, along with UPF 50+ sun protection for extended days on the beach or the golf course.

This is the beginning of the Vacay Series Collection and a new branch for TRUE shoes and apparel. Additional items will be added in the future. 

For more information on all of the new TRUE products, visit www.truelinkswear.com.

SuperStroke’s Groundbreaking REVL Line of Golf Club Grips Debuts

Element, Player, and Comfort Models with ‘Lamkin100’ stamp offer responsive feel and comfort

Wixom, MI – SuperStroke, the No. 1 Putter Grip in golf and the leader in innovative Tour-proven golf grip technology, is proud to announce that the next generation of groundbreaking golf club grips that incorporate more than a century’s worth of design ingenuity and technical innovation, is now available.

With the new REVL family of golf club grips, SuperStroke has thoughtfully and strategically taken the very best attributes of the storied Lamkin product line (which SuperStroke purchased in May 2024) and merged them with SuperStroke’s incomparable feel, performance, durability, and purpose-driven grip designs. The result is the industry’s most versatile, ultra-premium, high-performance family of golf club grips.

Each REVL grip combines SuperStroke’s cutting-edge design with Lamkin’s legendary engineering, creating a line that blends legacy with innovation to redefine the standard for club grips in the industry.

“With the launch of our new SuperStroke REVL grips, we believe we’ve taken a big step forward in golf grip technology,” said SuperStroke CEO Dean Dingman. “By combining top design, feel, durability, and performance, we’ve created something we’re proud to bring to golfers. When we acquired Lamkin, a brand with decades of innovation, we saw the chance to raise the bar. REVL is that vision in action, and we’re eager for golfers to experience it.”

Introducing REVL
A revolutionary product line deserves a name that celebrates its uniqueness, innovative design, and craftsmanship, so REVL has been designed to signify a turning point in the way golfers select and use their golf grips. The new SuperStroke REVL grip line offers three distinct options — Element, Player, and Comfort — designed to meet the needs of every golfer. Whether the player prioritizes control, durability, or comfort, there is a REVL grip tailored for their game.

Every REVL grip has been constructed of SuperStroke’s unique Genesis+ material, an improved premium rubber compound that delivers a blend of durability, comfort, and performance. Grips made with Genesis+ maintain their tacky feel over time, providing a reliable grip in all weather conditions. The material resists wear, ensuring consistent performance and trusted control round after round.

The Ultra-Tac design scored into each SuperStroke REVL grip features an “X” pattern that is meticulously designed to increase surface contact, providing superior grip. The horizontal dashes within the “X” pattern deliver extra stability and control, for a secure, confident grip in any playing condition.

Designed with Low Temperature Flexibility, every UV- and Ozone-resistant REVL grip remains pliable and soft even in cold weather.

The Lamkin 100 Badge
As an homage to the legacy elements from Lamkin that have gone into the design of the new SuperStroke REVL line, each REVL grip is stamped with the “Lamkin 100” logo, a badge that signifies the ultimate standard for club grips that draws on a century of manufacturing excellence and craftsmanship.

MEET THE REVL LINEUP

REVL Element
The REVL Element by SuperStroke is a first-of-its-kind hybrid grip engineered for golfers who demand control, comfort, and performance in all conditions. The REVL Element combines two advanced rubber compounds to deliver a unique feel and performance. The top hand of the grip features ACE (Advanced Cohesive Elastomer) Material – a proprietary synthetic rubber compound engineered to provide exceptional tackiness, comfort, and vibration dampening– blended with cord, offering a tacky, textured surface that ensures a firm, confident grip even in wet conditions.

The ACE Material allows the cord to maintain a tacky feel, delivering superior control and all-weather performance. For the bottom hand, REVL’s high-performance Genesis+ Material provides exceptional feel and responsiveness, offering a softer, more comfortable grip without sacrificing precision. With the REVL Element grip, golfers experience the ultimate combination of control, traction, and feel.

REVL PLAYER 
The ideal grip for golfers seeking consistency and long-lasting performance, the full-rubber, all-weather REVL Player, is constructed with Genesis+ material for incomparable durability. Maintaining its superior feel and maximum playability with moderate surface texture and feedback, the Player features the X-shaped, textured Ultra-Tac Pattern for incredibly consistent grip pressure and control. The soon-to-be-classic grip helps golfers repeat swings with confidence, regardless of conditions.

REVL COMFORT 
The REVL Comfort grip is crafted for golfers seeking maximum comfort and reliable performance. Its innovative modern taper wrap design offers a larger lower hand profile, simulating four extra layers of tape to encourage even grip pressure. Blending Genesis+ material with a wrap design ensures exceptional durability while maintaining a soft touch, outstanding oil resistance, and enhanced tackiness. The Ultra-Tac pattern delivers excellent traction, promoting consistent hand placement and pressure for better accuracy shot after shot.

Keep an eye on https://superstrokeusa.com for upcoming announcements about SuperStroke’s anticipated line of REVL golf club grips.

Celebrate 4^th of July with BIG MAX

BIG MAX is helping golfers celebrate 4^th of July with two fantastic offers on their award winning products. 

Get 20% off selected golf bags, from the luxurious Prime designs that feature an ultra-soft, scratch proof and wipe clean SoftGuard PU leather, magnetic pockets and minimal branding; to the Dri Lite Hybrid Tour 2 that is perfect for golfers who likes to carry, walk or ride on a cart. Check out BIG MAX’s full range where there is a bag for every golfer with a fantastic 20% reduction.

Or, receive a free accessory kit worth $87.50 with every push cart. Enjoy the comfort of phone holder, umbrella holder and cup holder as you glide the fairways with ease. Compatible with all BIG MAX push carts, including the state of the art Blade IP 2, that folds down flat to the depth of a soda can and features a spacious storage compartment in the handle and the Blade Trio, BIG MAX’s quickest folding cart. Whatever push cart is your style, this free accessory bundle will bring added convenience to your iconic design of choice.

The BIG MAX 4^th of July sale runs from June 30^th to July 7^th so check out https://us.bigmaxgolf.com/ to see which push cart or golf bag suits your game.

Insta: @BIGMAX.GOLF

Golf as Life Opens Pre-Orders for Coffee Table Book Featuring Award-Winning Photography and Personal Essays

ENID, Okla. – Golf as Life is now accepting pre-orders for its coffee table book – Golf as Life: Volume 1. The visually striking and emotionally resonant book is expected to hit bookstores in early November, just in time for the holiday season.

The 160-page, hardbound book can be pre-ordered for $45. 

Golf as Life will showcase the acclaimed photography of Mike Klemme, an award-winning visual artist whose stunning golf course images have captured imaginations around the globe. Klemme’s photographs are paired with personal stories from a diverse group of contributors, ranging from golf industry leaders to everyday players, offering heartfelt reflections on how the game has shaped their lives both personally and professionally.

“This book will showcase beautiful landscapes, but it’s also about honoring the connection so many of us have with golf: how it challenges us, teaches us, and connects us,” Klemme said. “This is a passion project that I look forward to sharing with golfers.”

From moments of triumph to reflections on friendship, family and growth, Golf as Life is a tribute to the game’s lasting impact on the people who love it. Designed as a coffee table book, it will make an ideal gift for golfers and anyone who appreciates the beauty and depth of the game.

Steve Pike, a multiple award-winning journalist and author who helped define golf business reporting as the first Golf Business Editor for Golfweek magazine and Golf Digest, is helping curate stories for the book. 

Pre-orders are now available at GolfasLife.com. 

ECCO^® GOLF Launches Laid-Back, Street-Inspired “Not My Day” Collection 

(SALEM, NH) It’s time to focus on your style, not just your score. ECCO GOLF, leaders in golf footwear innovation, are redefining what it means to look good on course with the launch of the Not My Day Collection. The two-shoe drop is inspired by laidback rounds and don’t-sweat-it scorecards, built for golfers who know the real win is showing up – and doing it in style. 

The Not My Day Collection blends ECCO GOLF’s signature craftsmanship with subtle storytelling and retro vibes. The collection serves as a light-hearted reminder that it’s perfectly fine to have an off day – as long as you look good doing it. At $229 and $249, the pairs will be available from today at selected retailers and online at ecco.com in both men’s and women’s styles. 

This limited edition, fashion forward capsule leads with the ECCO GOLF STREET 720. The new high-top takes a bold step off the fairway, featuring streetwear-inspired design and an understated not my day message hidden beneath the strap, a quiet detail for those in the know. 

Joining it is the ECCO GOLF S-CASUAL, which channels classic Ivy League style with a clean, preppy aesthetic, a removable kiltie, and easy-going comfort made with premium materials. Designed to transition

seamlessly from course to clubhouse, this versatile shoe combines timeless design with modern wearability. 

“We wanted to create something that reflects a different side of the game we all love,” said Timo Vollrath, Head of Global Marketing at ECCO GOLF. “The Not My Day Collection is about enjoying golf and looking good, no matter your score. Ultimately it’s a fun, fashion-forward statement that still offers the comfort and performance ECCO GOLF shoes are known for.” 

ECCO GOLF shoes are worn around the world by Rick Shiels, Erik Anders Lang, Thorbjørn Olesen, Henrik Stenson, Thomas Bjørn, Erik van Rooyen, Lydia Ko, Esther Henseleit, Nanna Koerstz Madsen, Alison Lee, Lin Janet Xiyu, and Freddy Schott, among others. For further information about ECCO GOLF, please visit golf.ecco.com. 

THE OPEN AND REFLO UNVEIL CAPSULE COLLECTION CELEBRATING THE GIANTS WHO CAME BEFORE

The Open and sustainable performancewear brand Reflo have joined forces to launch an exclusive limited edition capsule collection ahead of The 153rd Open at Royal Portrush, celebrating the land, the legends, and the giants of golf who have walked before.

The Giant’s Capsule collection is inspired by the mythical Giant’s Causeway and the legend of Irish giant Finn McCool, blending ancient folklore with future-facing design. Just as The Open at Royal Portrush stands as a place where greatness is forged, this collection represents a tribute to ambition, performance, and the indelible legacy of The Open.

The campaign features Reflo ambassador, investor and England Men’s Football Captain Harry Kane, showcasing his support for performancewear that champions both athletic excellence and environmental responsibility. Crafted with Reflo’s signature recycled performance fabrics, the range includes a curated selection of bespoke Open branded polos, hoodies, midlayers and caps – each engineered for movement and designed to make a statement both on and off the course.

Supporting the release, Reflo will unveil a series of original content pieces filmed on location across the Northern Irish coastline, capturing the wild beauty and legendary atmosphere that inspired the collection. From the sweeping cliffs of Portrush to the mystical basalt stones of the Causeway, this campaign will immerse fans in the story of the land and the giants, past and present, who shape the game.

Rory MacFadyen, Co-Founder, Reflo said: “The Open isn’t just a golf tournament. It’s where legends are made. With The Giants Capsule, we wanted to honour the mythical spirit of Finn McCool and the raw beauty of the Portrush coastline, while celebrating the modern giants of the game preparing to battle it out on the links. We’ve designed each piece to carry that story. Built with purpose, rooted in sustainability and ready to perform. We’re delighted to be working alongside The Open and look forward to activating the partnership throughout tournament week, bringing the collection to life where history, myth, and sport collide.” 

Matt Tomlinson, Head of Retail, Merchandise & Licensing, The R&A said: “It is very exciting for us to welcome Reflo as an Official Licensee of The Open.  Our shared commitment to sustainability when considering product ranges, coupled with a natural desire to tell stories though merchandise have helped us create an incredibly exciting, limited edition collection for our fans this summer.  It has been great fun working with the team at Reflo and I am excited to see the reaction to the product over the coming weeks.”

As with all Reflo products, each item is made using recycled materials, with tree planting and water-saving initiatives integrated into every sale. The result is a golfwear range that champions performance and planet, designed to be worn far beyond the course.

With just 500 of each item being made, fans are being encouraged to move fast. The Open x Reflo capsule will be available exclusively at The Open’s Official Merchandise Shop at Royal Portrush and online at TheOpen.com/shop & reflo.com from 17th June 2025.

GOLF LIVE AND FLIGHTSCOPE ANNOUNCE THE WORLD’S FIRST LIVE, REMOTE VIDEO CAPTURE AND LAUNCH MONITOR DATA INTEGRATION

Houston, Texas – Golf Live, with its patented live, remote video capture and analysis platform, and FlightScope, the market leader in radar-based launch monitor technology, announce the integration of their game-changing technologies. With this groundbreaking integration, students around the world can connect with their coaches virtually or in person and capture and analyze live videos and launch data instantly. 

Using the FlightScope Mevo+ and Golf Live, players can connect with any coach on a live video call and instantly capture their swing video and all the data parameters that are available via the launch monitor. Coaches can select specific data points they want to focus on while all the remaining parameters are collected, saved, and stored for both coach and student to review anytime. Until this historic integration, instant, remote video and data exchange has never been possible. 

“As Golf Live continues to evolve and expand, we are constantly pushing the envelope of what our patented technology is capable of. I am so very proud of our team for their talent and dedication to deliver this ‘first of its kind’ integration,” stated Keith Scioli, Founder and CEO of Golf Live. “Having the opportunity to work with FlightScope and integrate their Mevo+ into our platform is amazing. The data is captured and displayed instantly along with the students’ swing for the coach and the student to review while on a live call. The session is organized so the swing video and shot data can be easily found and reviewed at anytime by the student and the coach.” 

“We are very excited to see this integration with Golf Live come to market,” continued Henri Johnson, Founder and CEO of FlightScope. “We believe there is a growing need for remote coaching around the world. To combine Mevo+’s full complement of data parameters with live, virtual instruction is so very valuable for players and their instructors. Golf Live has done a fantastic job creating a seamless interface between our complimentary technologies and FlightScope is excited to support this game-changing initiative.” 

For more information visit: www.golfliveapp.com/flightscope 

BEN HOGAN LAUNCHES PTX FAMILY OF DRIVERS, FAIRWAY WOODS & HYBRIDS 

• Innovation, performance and forgiveness runs through the newest range from Ben Hogan 

Ben Hogan Golf proudly unveils its new PTx family of drivers, fairway woods and hybrids,  engineered to deliver exceptional performance for golfers of all skill levels.  

Headlining the range are the PTx Max and LST drivers. With cutting-edge technology and  advanced aerodynamics the PTX Max offers golfers distance and precision with maximum  forgiveness, even on off center strikes, whilst the PTx LST driver is suited to golfers with  faster swing speeds, requiring less spin and a more penetrating ball flight. 

They are complemented by PTx Max fairway woods and PTx Max hybrids featuring variable  face thickness and perimeter-weighted designs, with this new line underlining Ben Hogan  Golf’s commitment to innovation, craftsmanship and, above all, performance.  

PTX MAX DRIVER – Max Stability, Max Forgiveness 

If you’re looking for a driver that helps you stay on the fairway even when you don’t hit it perfectly, the PTx Max driver is your new best friend.

With a Moment of Inertia (MOI) of over 10,000, this driver is built for extreme forgiveness at impact — so even off center hits can still fly long and straight. A lightweight carbon fiber crown paired with a dense sole weight shifts the center of gravity lower and deeper, making it easier to  launch the ball high with less effort. 

An aerodynamic Speed Slot improves clubhead speed without any extra effort on the golfer’s part, while a variable-thickness face helps maintain 

ball speed across the entire hitting area. The PTx Max driver is available in left and right hand options with 9° and 10.5° lofts. RRP: $379.99 

PTX LST DRIVER – Low Spin, Long Distance 

The PTx LST (Low Spin Tech) driver is built to unleash maximum distance with a penetrating,  tour-style ball flight.  

With the discretionary weight placed forward, closer to the face, the LST driver is designed to lower the launch angle and reduce spin, for a lower, more penetrating ball flight while its hot face with variable thickness ensures high levels of forgiveness on less than perfect strikes. 

A carbon-fiber Speed Slot on the side of the driver enhances  its aerodynamics, reducing drag for increased clubhead speed resulting in added distance. 

Ben Hogan’s proprietary adjustment sleeve allows for two degrees of loft/lie change, so golfers can dial in their preferred shot shape and flight. Available in right hand, 9° and 10.5° lofts the PTx LST driver has an RRP: $379.99 

PTx MAX FAIRWAY WOODS – High Flight, High Stability 

Whether you’re going for the green in two or looking for a reliable option off the tee,  the PTx Max fairway woods make long shots easier. 

With lofts of 15^o(3 wood), 18^o(5 wood) and 21^o(7 wood), PTx Max fairway woods feature shallow faces and optimized head shapes to deliver maximum stability and forgiveness at impact. 

Crafted from high grade stainless steel, internal weighting and a carbon fiber top help control spin and increase forgiveness, while a side Speed Slot improves airflow and boosts clubhead speed without requiring extra effort from the golfer. 

Each model has a choice of right- or left-hand dexterity. RRP: $219.99 

PTx MAX HYBRIDS – Easy-launching long-iron replacements 

The new PTx MAX hybrids are engineered to be your go-to clubs for those tough shots from  the rough, fairway, or even tight lies.

With lofts of 18°, 22° and 26° degrees – equivalent to a 3-, 4- and 5-iron – PTx Max hybrids have oversized heads and a lower, deeper center of gravity to make it easier to get the ball up in the air and flying straight.  

Strategic perimeter weighting adds forgiveness, while variable face thickness provides more ball speed and distance – even on off-center strikes. Available in right hand only the PTx Max hybrids have an RRP: $199.99 

The PTx range are offered with a number of premium aftermarket graphite shafts in a choice  of Senior/Ladies, Regular, Stiff and X Stiff flex and a wide range of length options. Grip sizes are ladies/small, standard and oversize with a selection of mainstream manufacturers grips  to choose from. All woods are provided with a deluxe Ben Hogan branded protective  headcover as standard. 

Explore the full Ben Hogan product range at www.benhogangolf.com